Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Mondelēz International Acquires Enjoy Life Foods - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Mondelēz International Acquires Enjoy Life Foods

Deal builds on company’s strategy to expand in ‘better-for-you’ snacks.

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

Mondelēz International is acquiring Enjoy Life Foods, a private U.S. snacking company and market-leading brand in the fast-growing “free from” segment. Enjoy Life offers more than 40 products, including cookies, chocolate, snack bars and savory snacks that are allergy-friendly and gluten-free. Enjoy Life’s products are free from the eight most common allergens—wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish—which together account for about 90% of all food allergies. Financial terms were not disclosed.

“As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us,” said Mark Clouse, chief growth officer at Mondelēz International. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, ‘better for-you’ areas and provides an excellent platform to make these delicious offerings available to consumers with ‘free-from’ needs or simply looking for healthy-lifestyle options, both in the United States and beyond.”

The $12 billion “free-from” market in the U.S. is large and growing at strong double-digit rates, according to Euromonitor, driven by an increasing incidence of food allergies and food intolerances as well as consumers adopting “free from” as a healthy-lifestyle option.

“Enjoy Life offers an excellent brand promise that’s trusted by their loyal and engaged consumers,” Mr. Clouse said. “We’re excited about the extraordinary potential of this business and the entrepreneurial team leading it. We have a great opportunity to share our expertise, learn from their experience and work to accelerate Enjoy Life’s growth in this exciting consumer space.”

“As we combine our great brand, market leadership and passion for our consumers with the global resources, scale and marketing expertise of Mondelēz International, I’m confident this relationship will enable us to reach even greater heights,” said Scott Mandell, CEO and founder of Enjoy Life Foods.

Mr. Mandell and other members of the Enjoy Life leadership team will continue to lead the company. Mondelēz International will operate Enjoy Life Foods as a separate, wholly owned subsidiary, but will provide back-office support and access to its global resources.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics